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What is a Life Coach and What Do They Do?

We all know what a coach is: but what is life coaching and how can it help you achieve your goals? 

To put it simply, a life coach is a professionally trained individual dedicated to helping you reach and extend your full potential. A life coach helps you identify your goals, discover motivation and hold you accountable on the path to fulfilling your objectives. They provide encouragement when you need it and give you a helping hand on the path to bettering yourself. 

It’s helpful to imagine a life coach as an accumulation of many different roles – they are both a supportive, encouraging friend and a motivating, wise advisor. They give you both the helping hand and the firm push.  

In the process of becoming a life coach, they will undergo dynamic training that teaches them how to ask the right questions in pursuit of setting achievable goals. They learn how to communicate in an effective way and truly understand the root of your problems.  

How does a life coach help you? 

Life coaches are well-trained specifically to help you tackle both personal and professional problems. Generally, the life coaching process involves a similar order of events: 

  • identify a problem or goal 
  • reframe this goal into achievable steps 
  • nurture your growth and account for setbacks.  

This is a repeatable process designed to help individuals create a sustainable model for success.  

A life coach is there to hold you accountable to your designated goals and give you a helping hand when you need it. They help you keep focused on your initial goal and provide you with the tools to succeed. 

What can a life coach do for me? 

The list really is endless. A life coach’s prowess is in their ability to listen, understand and plan. A life coach isn’t merely a means to an end but a tool for fundamental change – by telling them your specific goal they can help point you in the right direction.  

Whether it’s going for a promotion at work or achieving weight loss, a life coach uses whatever information you give them to develop strategies in pursuit of your goal.  

According to the Institute of Coaching, 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance. Those numbers are pretty impressive.  

But it makes sense, right? If you have somebody there holding you accountable and simultaneously giving you that first helping hand, it’s no surprise that you’d see marked improvements. 

This isn’t just exclusive to individuals, either. Among the long-list of personal benefits, there are also clear benefits to businesses utilising the skills of a life coach. 86% of companies that invested in coaching reported that they recouped that investment. Many of those companies reported an increased individual performance and higher staff engagement. 

So, there you have it. Hopefully, this article helped you to understand exactly what a life coach does and how hiring one could help you and your business to maximise its potential. 

Ceed’s goal is to make life coaching accessible to everyone who needs it. For more information on our services, check us out here. 

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